Should you be loyal to your comic book store or should your comic book store be loyal to you?

I have come to a dilemma in my comic book buying. I no longer have to get my graphic novels(GN)from my comic book store I can get them online and delivered to my house. I have been very loyal to my comic book store for many many years but just recently my wife and I went to an art gallery. There is a comic book store right next to it and I went in to look at the store. The owner gave me 20% off. He told me if I would open up a bag (start a subscription) with just 5 titles I would get 20% off current titles(plus other items in the store) and 25% back issues. Now I buy a lot of comics. Anywhere from 30-50 a month. For someone that buys as many comics as I do this seems like a logical choice but because I am very loyal to the comic store I go to I went to them to tell them what the other store offered me. It is also a little closer to my house. I did not go into my comic store expecting them to bow down and kiss my feet. I just wanted them to respect me as a customer and understand where I was coming from because you see I only get 10% off current titles and 15% off back issues and no percentage off anything else in the store. So when I asked this question the first thing I was asked why did I go to another comic book store? What comic book store? I politely told them and asked if they could do the same thing for me since I have been here so long. I didn't ask them to give me 35-50% of what I get at the website for GN's. I don't expect them to meet that when they have to pay for a store and employees. Even though the employees there get 40% off. Instead I got "I am not going to get into a bidding war with my competitors. If you want to open your bag there you can." Do you feel where I am coming from? These guys have to realize they are not the only comic store in the area. There are 2 others in a 10 mile radius. You see the reason why I ask should you be loyal to your comic store or should the comic store be loyal to you, is because this is the question me and my wife are asking ourselves right now. There are alot of great people that work at the current comic store we go to and we really enjoying talking to them but with movies, comics,and gas going up in price it is really getting expensive. It would be nice if you can get a little back.